Strategies

Success Strategies

The first step is to determine the keywords to target. The word or phrases that a visitor would enter into a search engine, to find a site, your SITE. This is extremely important and determines the success of our positioning efforts. We will work with you to assure that your goals are achieved.
After the keywords are agreed upon, we then run a "KEYWORD" search of the major search engines to determine your Website's current rankings. Your competitors rankings are also shown. There are over 1500 search engines on the web, the 19 top engines perform about 95% of the searches. These are the search engines that we target. Certain search engines can be targeted for your specific needs.
Perform a page analysis of your Website.
Optimize pages of your Website to rank higher on each search engine. Each search engine has different criteria that it "scores" when determining the ranking it will assign to the page. We produce a separate page optimized for each search engine.
THIS PROCESS DOESN'T CHANGE THE SCREEN APPEARANCE OF THE PAGES. We only change
underlying text.
The optimized pages are then submitted to the specific search engines. Once submitted, the search engines are monitored every week to check when the new pages have been indexed by the search engines. (Search engines vary, but take from 1 - 10 weeks to index newly submitted pages.
Once pages are indexed, their ranking is determined by a "KEYWORD" search. Pages that do not achieve a high ranking are adjusted and resubmitted.
At the conclusion of our initial submittal effort, we offer ranking maintenance. This will assure you that your Website will have a consistently high ranking on the major search engines.

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