04 · Brand & Market Positioning
Marketing Strategy & Executive Thought Leadership
Move from ad hoc marketing to a deliberate plan — and make your leaders’ expertise visible.
The business challenge
Marketing activity is ad hoc, channels aren’t connected to business goals, and leaders’ expertise isn’t visible to the market they want to reach.
- Marketing activity without a plan
- Unclear target personas and channels
- No way to connect marketing investment to business results
- Leaders whose expertise isn’t visible
Who the engagement serves
Executives, founders and marketing leaders, including leaders building a platform across speaking, media and LinkedIn.
Questions we help answer
- Who are we trying to reach, and through which channels?
- What marketing plan fits our resources?
- How will we measure marketing’s contribution?
- How can our leaders build credible visibility?
Our approach
- 01
Plan
A marketing plan, personas and channel strategy.
- 02
Measure
A KPI framework that connects marketing activity to business outcomes.
- 03
Platform
A thought leadership strategy across speaking, media, LinkedIn and content.
- 04
Rhythm
A content and visibility routine your team can sustain.
Engagement scope and duration are tailored to your situation.
Potential deliverables
- Marketing plan
- Persona framework
- Channel strategy
- KPI framework
- Thought leadership platform strategy
- Content architecture
Deliverables are what we produce with you. Outcomes depend on how they are put to work, which is why we agree on how progress will be reviewed from the start.
Scope: This is strategy and planning work. Ongoing content production and advertising management are not included unless agreed separately.
Implementation support
We help your team put the plan into a working rhythm and review it as results come in.
How progress is reviewed
Agreed KPIs are reviewed against the starting baseline at an agreed cadence.
Relevant consultants
Dr. Kelvin Thomas, EdD, MBA, PCC
Executive Management, Organizational Consulting & Leadership Advisory
Terry McDougall
Executive Coaching, Marketing Strategy & Commercial Leadership
Consultants are listed for relevant background. This does not make anyone a practice lead or mean each person delivers every part of an engagement; Dr. Kelvin Thomas assembles the team around each engagement.
How we handle the limits of consulting, coaching and assessments, and the information you share: Consulting, Coaching & Assessment Notice · Confidentiality & Information Handling
Also connected to: Strategy & Business Growth
More in Brand & Market Positioning
Brand Strategy, Positioning & Messaging
Define how your organization is seen, remembered and chosen — and say it clearly.
- Brand, Media & Marketing Assessment scorecard
- Findings report and executive debrief
- Competitive analysis
Marketing Operations & Brand Implementation
Organize the people, processes and resources that put brand and marketing strategy into practice.
- Marketing-operations assessment
- Brand governance and usage guidance
- Messaging implementation plan
Let’s discuss what needs to move forward.
Tell us about the challenge behind your interest in marketing strategy & executive thought leadership. We’ll explore where support could be useful and whether POSITION is the right fit.