Brand Is an Operating System
Moving from ad hoc marketing to a consistent, chosen position
Perspective Paper No. 45 min read
Read the paperFocus area 04 · Compete more effectively
Brand & Market Positioning
We help organizations define how they’re seen, remembered and chosen — and organize the marketing work that keeps the brand consistent in practice.
Challenges we hear
“Difficulty explaining what makes you different”
“Marketing activity without a plan”
“A brand strategy applied inconsistently”
Services
How we help
Brand Strategy, Positioning & Messaging
Define how your organization is seen, remembered and chosen — and say it clearly.
- Brand, Media & Marketing Assessment scorecard
- Findings report and executive debrief
- Competitive analysis
Marketing Strategy & Executive Thought Leadership
Move from ad hoc marketing to a deliberate plan — and make your leaders’ expertise visible.
- Marketing plan
- Persona framework
- Channel strategy
Marketing Operations & Brand Implementation
Organize the people, processes and resources that put brand and marketing strategy into practice.
- Marketing-operations assessment
- Brand governance and usage guidance
- Messaging implementation plan
Consultants with relevant experience
The people behind Brand & Market Positioning
Consultants are listed for relevant background. This does not make anyone a practice lead or mean each person delivers every part of an engagement; Dr. Kelvin Thomas assembles the team around each engagement.
Meet all our consultantsOther focus areas
01
Strategy & Business Growth
Decide where to focus, build the commercial foundations to grow, prepare for expansion across locations, and turn priorities into organized work.
02Organizational Effectiveness & Culture
Improve how work gets done — the operating model, processes, culture, people systems, change adoption and service practices behind performance.
03Leadership & Executive Advisory
Develop executives, leadership teams and managers who decide well, communicate clearly and execute.
Research & Perspectives
Perspectives on Brand & Market Positioning
Brand & Market Positioning
Let’s discuss what needs to move forward.
Tell us about your organization’s priorities, challenges, and desired outcomes. We’ll explore where support could be useful and whether POSITION is the right fit.