01 · Strategy & Business Growth
Business Development, Partnerships & Service Design
Build the offer, pipeline, proposals and partnerships that support systematic growth.
The business challenge
Revenue depends too heavily on the founder or a few relationships. The offer is hard to explain, the pipeline is uneven, proposals don’t communicate value, and partnerships happen by chance rather than design.
- Revenue that depends on the founder or a few relationships
- An offer that is hard to explain or price
- An uneven pipeline and inconsistent follow-up
- Proposals and statements of work that undersell the value
- Referral relationships with no structure
Who the engagement serves
Professional-services firms, consultancies, advisory practices and service organizations ready to grow beyond founder-dependent revenue.
Questions we help answer
- Who are our best-fit clients, and what do they buy from us?
- How should our services be packaged and priced?
- What business development routine can our team sustain?
- Which partnerships could extend our reach without adding overhead?
Our approach
- 01
Define
Clarify ideal client profiles, the offer and the value it creates.
- 02
Design
Shape the service portfolio, pricing model and business development motion.
- 03
Equip
Build proposal and statement-of-work structures, partner frameworks and accountability routines.
- 04
Apply
Use the tools on live opportunities and refine them with your team.
Engagement scope and duration are tailored to your situation.
Potential deliverables
- Ideal client profile definition
- Service portfolio and pricing architecture
- Business development playbook
- Proposal and statement-of-work templates
- Partnership and referral framework
- Pipeline accountability routine
Deliverables are what we produce with you. Outcomes depend on how they are put to work, which is why we agree on how progress will be reviewed from the start.
Implementation support
We can support your team as it applies the playbook to real opportunities — reviewing proposals, refining the offer and adjusting the routine as you learn what works.
How progress is reviewed
Progress is reviewed against agreed baselines — such as pipeline activity, proposal conversion and partner referrals — at milestones agreed with your leadership.
Relevant consultants
Dr. Kelvin Thomas, EdD, MBA, PCC
Executive Management, Organizational Consulting & Leadership Advisory
Terry McDougall
Executive Coaching, Marketing Strategy & Commercial Leadership
Consultants are listed for relevant background. This does not make anyone a practice lead or mean each person delivers every part of an engagement; Dr. Kelvin Thomas assembles the team around each engagement.
How we handle the limits of consulting, coaching and assessments, and the information you share: Consulting, Coaching & Assessment Notice · Confidentiality & Information Handling
Also connected to: Brand & Market Positioning
More in Strategy & Business Growth
Strategic Planning & Growth Advisory
Set clear priorities and a practical plan for where and how the organization will grow.
- Strategic situation assessment
- Agreed strategic priorities and choices
- Growth options analysis
Strategy Implementation & Project Support
Turn agreed priorities into organized work, clear ownership and steady progress.
- Implementation roadmap
- Workstreams, milestones and responsibilities
- Stakeholder coordination plan
Multi-Location Growth & Expansion Support
Prepare the operating practices, leadership responsibilities, and workforce capabilities needed to support growth across locations or business lines.
- Expansion-readiness assessment
- Operating and support requirements
- Role and capability priorities
Let’s discuss what needs to move forward.
Tell us about the challenge behind your interest in business development, partnerships & service design. We’ll explore where support could be useful and whether POSITION is the right fit.